{"id":1374,"date":"2025-08-02T12:34:22","date_gmt":"2025-08-02T12:34:22","guid":{"rendered":"https:\/\/knjigovodstvosanna.com\/?p=1374"},"modified":"2025-09-27T11:20:43","modified_gmt":"2025-09-27T11:20:43","slug":"transferne-cene-sta-treba-da-znate-i-zasto-to-nije-samo-jos-jedna-formalnost","status":"publish","type":"post","link":"https:\/\/knjigovodstvosanna.com\/index.php\/2025\/08\/02\/transferne-cene-sta-treba-da-znate-i-zasto-to-nije-samo-jos-jedna-formalnost\/","title":{"rendered":"TRANSFERNE CENE: \u0160TA TREBA DA ZNATE (I ZA\u0160TO TO NIJE SAMO JO\u0160 JEDNA FORMALNOST)"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<section class=\"wp-block-uagb-container mydisplay uagb-layout-flex uagb-block-81881b66 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>Ako ste istra\u017eivali poreske obaveze, sigurno ste nai\u0161li na pojam <strong>transferne cene.<\/strong> Mo\u017eda ste pomislili: \u201eTo va\u017ei za velike firme, multinacionalne kompanije\u2026 mene to ne poga\u0111a.\u201c Me\u0111utim, kontrolisane transakcije i saradnja sa povezanim pravnim licima \u010de\u0161\u0107a je nego \u0161to mislite, a kada postoji obaveza, ne radi se o izboru ve\u0107 o zakonskoj uskla\u0111enosti.\u00a0<\/p>\n\n\n\n<p><strong><em>U nastavku vam obja\u0161njavamo \u0161ta su transferne cene, kome su obavezne i za\u0161to je klju\u010dno da imate kvalitetan izve\u0161taj o transfernim cenama.<\/em><\/strong><\/p>\n\n\n\n<p>U najkra\u0107em: <strong>to su cene po kojima poslujete sa povezanim firmama. <\/strong>Bilo da je re\u010d o zemlji ili inostranstvu, ako postoji vlasni\u010dka, porodi\u010dna ili upravlja\u010dka veza, dr\u017eava tra\u017ei da doka\u017eete da poslujete <strong>po realnim uslovima<\/strong>, kao da ste nepovezane strane. Upravo zato je izve\u0161taj o transfernim cenama klju\u010dan dokument koji osigurava <strong>va\u0161u uskla\u0111enost sa regulatornim zahtevima i \u0161titi vas od kazni<\/strong>.<br><\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0501dc59\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/knjigovodstvosanna.com\/wp-content\/uploads\/2025\/08\/transferne-cene-5.png\" alt=\"\" class=\"wp-image-1379\" srcset=\"https:\/\/knjigovodstvosanna.com\/wp-content\/uploads\/2025\/08\/transferne-cene-5.png 1024w, https:\/\/knjigovodstvosanna.com\/wp-content\/uploads\/2025\/08\/transferne-cene-5-300x300.png 300w, https:\/\/knjigovodstvosanna.com\/wp-content\/uploads\/2025\/08\/transferne-cene-5-150x150.png 150w, https:\/\/knjigovodstvosanna.com\/wp-content\/uploads\/2025\/08\/transferne-cene-5-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<p><strong><em>Kome sve ovo zaista treba?<\/em><\/strong><\/p>\n\n\n\n<p>\u010cesta je zabluda da se obaveza odnosi samo na korporacije. U praksi, i manje firme ulaze u sistem transfernih cena kroz razli\u010dite kontrolisane transakcije:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>poslovanje sa firmom \u010dlana porodice<\/li>\n\n\n\n<li>vi\u0161e firmi u okviru iste grupe<\/li>\n\n\n\n<li>zajmovi izme\u0111u povezanih pravnih lica<\/li>\n\n\n\n<li>deljenje tro\u0161kova i osoblja<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-47a9aab2\">\n<p class=\"has-text-align-center\">Dakle, dovoljno je da imate<strong> <\/strong>istog direktora u dve firme i <strong>ve\u0107 postoji obaveza.<\/strong><\/p>\n\n\n\n<p><strong><em>Da li to mo\u017ee uraditi va\u0161 knjigovo\u0111a?<\/em><\/strong><\/p>\n\n\n\n<p>Standardni knjigovo\u0111a retko poseduje znanja potrebna za izradu kvalitetnog izve\u0161taja. Povr\u0161na dokumentacija mo\u017ee izgledati \u201euredno\u201c, ali na poreskoj kontroli \u010desto pada. Pravi izve\u0161taj o transfernim cenama zahteva analizu, ekonomsko i pravno obrazlo\u017eenje, izbor metode i dokaze iz baza podataka. Samo tako se obezbe\u0111uje uskla\u0111enost i za\u0161tita od rizika.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identifikuje povezana lica<\/li>\n\n\n\n<li>razume prirodu transakcija<\/li>\n\n\n\n<li>odredi uporedivost na tr\u017ei\u0161tu<\/li>\n\n\n\n<li>izabere odgovaraju\u0107i metod<\/li>\n\n\n\n<li>pru\u017ei obja\u0161njenje i zaklju\u010dak koji ima smisla poreskoj kontroli<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><strong><em>A \u0161ta ako nemam izve\u0161taj?<\/em><\/strong><\/p>\n\n\n\n<p>Ako Poreska uprava utvrdi da postoji obaveza, a izve\u0161taja nema, sledi korekcija poreske osnovice, dodatni porez, <strong>zatezne kamate i kazne (do 2 miliona RSD<\/strong>). To direktno uti\u010de na va\u0161 profit i stvara stres koji se lako mogao izbe\u0107i pravovremenom pripremom.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dodatno obra\u010dunat porez<\/li>\n\n\n\n<li>zatezna kamata<\/li>\n\n\n\n<li>potencijalna kazna (do 2 miliona RSD za pravno lice)<\/li>\n\n\n\n<li>i naravno \u2013 mnogo stresa<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Kada je rok?<\/em><\/strong><\/p>\n\n\n\n<p>Rok za predaju studije o transfernim cenama je <strong>kraj juna<\/strong>, zajedno sa PDP prijavom i PB-1 obrascem. Izve\u0161taj ne podnosite direktno, ali mora postojati u trenutku predaje. Dakle, <strong>kasnije dopisivanje nije mogu\u0107e<\/strong>, osim ako Poreska uprava ne napravi izuzetak, \u0161to se retko de\u0161ava.<br><\/p>\n\n\n\n<p><strong><em>Kako mi mo\u017eemo pomo\u0107i?<\/em><\/strong><\/p>\n\n\n\n<p>Na\u0161 tim pru\u017ea profesionalne usluge izrade i upravljanja transfernim cenama. U saradnji sa vama:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analiziramo transakcije sa povezanim pravnim licima<\/li>\n\n\n\n<li>biramo odgovaraju\u0107i metod<\/li>\n\n\n\n<li>koristimo relevantne baze podataka<\/li>\n\n\n\n<li>izra\u0111ujemo dokumentaciju koja je jasna i prihvatljiva poreskoj kontroli<\/li>\n<\/ul>\n\n\n\n<p>Cilj nam je da vam olak\u0161amo proces i osiguramo <strong>va\u0161u<\/strong> uskla\u0111enost sa regulatornim zahtevima, <strong>bez nepotrebnog komplikovanja<\/strong>.<\/p>\n\n\n\n<p><strong><em>Nije bauk, ali nije ni sitnica<\/em><\/strong><\/p>\n\n\n\n<p>Transferne cene mogu izgledati komplikovano, ali uz pravi pristup i stru\u010dnu pomo\u0107, postaju re\u0161iva obaveza. Ako niste sigurni da li spadate u firme koje imaju obavezu,<strong> javite nam se<\/strong>. Mo\u017eete odmah tra\u017eiti ponudu ili zakazati kratak razgovor. <strong>Bolje je reagovati na vreme<\/strong> nego rizikovati kazne i gubitak profita.<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-8c00994d wp-block-button\"><a href=\"https:\/\/knjigovodstvosanna.com\/index.php\/kontakt\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">Kontaktirajte nas<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M384 320c-17.67 0-32 14.33-32 32v96H64V160h96c17.67 0 32-14.32 32-32s-14.33-32-32-32L64 96c-35.35 0-64 28.65-64 64V448c0 35.34 28.65 64 64 64h288c35.35 0 64-28.66 64-64v-96C416 334.3 401.7 320 384 320zM488 0H352c-12.94 0-24.62 7.797-29.56 19.75c-4.969 11.97-2.219 25.72 6.938 34.88L370.8 96L169.4 297.4c-12.5 12.5-12.5 32.75 0 45.25C175.6 348.9 183.8 352 192 352s16.38-3.125 22.62-9.375L416 141.3l41.38 41.38c9.156 9.141 22.88 11.84 34.88 6.938C504.2 184.6 512 172.9 512 160V24C512 10.74 501.3 0 488 0z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Kratka konsultacija mo\u017ee otkloniti Va\u0161e sumnje<\/p><\/a><\/div>\n<\/div><\/section>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ako ste istra\u017eivali poreske obaveze, sigurno ste nai\u0161li na pojam transferne cene. Mo\u017eda ste pomislili: \u201eTo va\u017ei za velike firme, multinacionalne kompanije\u2026 mene to ne poga\u0111a.\u201c Me\u0111utim, kontrolisane transakcije i saradnja sa povezanim pravnim licima \u010de\u0161\u0107a je nego \u0161to mislite, a kada postoji obaveza, ne radi se o izboru ve\u0107 o zakonskoj uskla\u0111enosti.\u00a0 U nastavku [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[38,36,39,8,35,18],"class_list":["post-1374","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-38","tag-dobit","tag-poreski-bilans","tag-porez","tag-transferne-cene","tag-zavrsni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TRANSFERNE CENE: \u0160TA TREBA DA ZNATE (I ZA\u0160TO TO NIJE SAMO JO\u0160 JEDNA FORMALNOST) | Privredno dru\u0161tvo SANNA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/knjigovodstvosanna.com\/index.php\/2025\/08\/02\/transferne-cene-sta-treba-da-znate-i-zasto-to-nije-samo-jos-jedna-formalnost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRANSFERNE CENE: \u0160TA TREBA DA ZNATE (I ZA\u0160TO TO NIJE SAMO JO\u0160 JEDNA FORMALNOST) | Privredno dru\u0161tvo SANNA\" \/>\n<meta property=\"og:description\" content=\"Ako ste istra\u017eivali poreske obaveze, sigurno ste nai\u0161li na pojam transferne cene. 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